device company. The goal was to streamline the launch process and ensure that all global and regional teams were aligned and efficiently executing their tasks.

To achieve this, I conducted 40 interviews with key stakeholders from various departments, including R&D, regulatory, marketing, sales, and supply chain, spanned across Middle East, Europe, US and Asia to understand their specific needs and timelines. I then fine-tuned the launch-related tasks, responsibilities, and timing for 15 cross-functional teams, ensuring a coordinated and unified approach.

In addition, I structured and organized hundreds of activities across multiple teams and geographies, using an Excel-based tool that I developed to track progress, manage timelines, and ensure accountability. The tool became a central point for monitoring activities, enabling the client to manage the launch process with increased efficiency and visibility. This playbook and tool provided clear guidelines and ensured all teams worked toward common goals, greatly facilitating the smooth and timely product launch.